SEO For Startups: Where To Begin?
Understanding SEO can be difficult, even for the best marketing expert, let alone if you are running a start-up business and so if you are reading this article, then it is very likely you are wanting to make an impact and start building attraction on your website quickly. Whilst SEO can deliver these results, it’s important to remember that SEO is a process and great results can take time to show. But stick with it and you will be flying.
Get An SEO Strategy Down
At Jessica Grace Creative, we believe laying a strong foundation makes for great success in marketing practices and SEO is no different. An SEO strategy doesn’t have to be overcomplicated, start by asking and answering a few questions.
1) Why SEO matters for your business?
2) What are your SEO goals? Set this quarterly/yearly.
3) What is your SEO budget?
4) What changes need to be made to the website to help improve SEO?
Keyword Research
Keyword research is the process of discovering search terms (keywords) that users enter into search engines, such as Google or Bing. It is most definitely the most important first step in the SEO process, yet so many people miss it out. By taking the time to research the most appropriate target keywords, you create the opportunity to rank well in search engines for that specific topic.
High rankings in search engines drive traffic to your website and then allow you to promote your e-commerce/services online.
So take your time with it, as when keyword research is done well it delivers impressive results.
Improve Your Backlinks
Probably one of the biggest 2021 SEO trends is backlinks. Simple put, a backlink is a link created when one website links to another. The most important point to remember is that building backlinks is all about quality over quantity, fewer more reliable links will help you over time.
If you aren’t sure where to start with backlinks, luckily the web is now full of useful backlink softwares that can help. You can find a list of them below.
Publish High-Quality Content
So you’ve got your website set up and you are ready to start producing content. At Jessica Grace Creative, we often say to our clients that the focus is for us to produce high-quality, insightful content and it’s important to remember to write for the user, not for the search engines.
Again, going back to the less is more approach. If we can get out one researched, high-quality blog post every two weeks, rather than a pointless, none reliable blog every other day, then we will achieve better results.
Producing content can be difficult if you lack inspiration. So take to Google and see what is already out there, try to listen, and ask yourself what your user would want to read/interact with and the ideas will start to flow.
Join Up With Similar Brands
It’s true when they say, ‘there is enough room in the world for us all to succeed’. Connecting with other companies online, who are in the same or similar industry to you is a really good way to improve your SEO. By writing articles/content that is related to these companies, you will be bringing your content to their attention. It is very likely this content will then go on to be published on other sites, and get featured on their social media profiles; ultimately, creating more of a buzz back to your own Digital Marketing platforms.
Guess blogging is also another great way to connect with people. By sharing your expertise on other companies' websites, you can establish yourself, build relationships with other thought leaders in your field and expose your brand to an entirely new audience.
The great part of Digital Marketing that most people forget is that support pays off. Liking, sharing, and connecting with other brands' content allows them to see you and your content. No time like the present for you to go and build some connections.
Still, struggling with SEO and want to outsource it? Jessica Grace Creative can help. Contact us now for more information.