5 Ways To Increase Leads Within Your Business

Small business owners this one’s for you.

Coming up with a product or service might sound like the hard part of building a business, however the real hard work is about to begin. 

You might find yourself asking the question 'well how do I get clients/customers.' And as someone who quick her job with zero clients lined up. These are my top 5 tips.

1.SEO duh?

Every business should be using SEO (Search Engine Optimization) in 2023. Why? Because it is a critical component of digital marketing that helps to increase online visibility, reach more potential customers, and drive organic traffic to websites.

SEO helps with all critical elements of a business including the following: 

• Increased visibility

• Better user experience

• Higher search engine rankings

• Competitive advantage

• Cost-effective marketing

2. Strong Marketing Strategy

A strong marketing strategy is essential for increasing leads. And they are basically a plan of action that is designed to promote a product or service to a target audience in order to achieve specific business objectives.

What should be included? This can vary but a good place to start is with the following: 

• Outline your goals

• Marketing audit

• Content pillars

• Keyword research etc

3. Get Influencer Friendly

Influencer marketing can be an effective way to reach a wider audience, increase credibility, boost engagement, and drive sales for a brand. However, it's important to carefully choose the right influencers to partner with and create a campaign that aligns with the brand's values and goals.

Influencer marketing can help in several ways, including:

• Building brand awareness: By partnering with influencers who have a large following, brands can reach a wider audience and build brand awareness.

• Increasing credibility: Influencers have built a reputation for themselves and are seen as experts in their field. By partnering with an influencer, brands can increase their credibility and earn the trust of their target audience.

• Boosting engagement: Influencers have an engaged following that trusts and values their opinion. By partnering with an influencer, brands can tap into this engagement and increase their own social media engagement.

• Driving sales: Influencers can drive sales by promoting products to their followers, who trust and value their opinion.

4. Change Your Mindset

Maintaining a positive attitude and manifesting new clients can be incredibly beneficial for any business. In fact it’s something that we hardly hear about. 

Yes, you CAN in fact manifest new leads for your business.

How? All with a positive attitude. We’re not expecting you to go all hippie but by focusing on the positive side of your business you are more likely to attract the good stuff. 

5. Community Engagement

It’s all good posting content online regularly but if you aren’t directly connecting with your followers and engaging in conversation with them, they will feel no reason to continue to support your brand.

So it's time to get interactive. Ask them questions. What do they want to see from your brand? Which item is there favourite etc.

Online communities can also be a valuable resource for customers seeking help or advice. By managing your community effectively, you can provide timely and accurate customer support that can help build trust and loyalty with your customers.

And so to finish, we’ve all been there. We’ve all felt stuck and like the leads will never come. However, with a little bit of patience, networking and positivity I promise they will appear right before your very eyes.

Want to outsource your marketing? Jessica Grace Creative can help. Contact us now for more information