Why Social Media is Important for your Business.

There has never been a time more than 2020, that we have seen the real power of digital marketing and social media plays a huge role in this. In fact, we would say the main role. So let’s get right to it.

How can you use social media to grow your business?

Step 1: Be Found and Connect with your Customers

It is key for your business to prove it’s credibility and gain customer confidence. Social Media platforms offer you this, by giving your brand the opportunity to tell stories and ultimately create a bond with your customers. As a brand raising engagement online helps to improve all aspects of the business. From repeat business to new inbound clients. Ultimately social media networks provide you with the ability to promote your services. Example: Is Facebook right for your brand? We’ll Facebook posts can be used to interact with customers and give them a chance to engage with your business.

Step 2: Extensive Reach at a Low Cost

As it stands nearly a third of the world’s 7 billion people have at least one social media account. With many of these social media users checking their profiles daily. Every post is a huge opportunity to connect with current and prospective customers and for the most part, it’s all free.

With your customer’s likely spending hours a day on Facebook, Twitter, Instagram or some other channel, social media is the perfect marketing tool for small business owners who are strapped for time and money. And we can help.

Step 3: Demographic and Analytic Research

Most social media platforms now offer some form of analytic service. Data can be hugely important in helping your business understand what is working for your digital marketing and what isn’t. Even if your brand does not have any particular product or service that you’re trying to sell, you can still use your social media profiles to understand who your customers are.

Facebook is a great example because it allows us to see the gender, age and location of your followers and those who have engaged with your posts. Depending on the number of followers your company has, this information could be used to create a profile of your target demographic throughout all of your marketing.

Step 4: Remain Relevant

Now more than ever before, attention spans are shorter, most markets are saturated, and there are more options for customers than ever before. If you can’t be seen in the 21st-century digital world, how do you expect to see your brand grow? Out of sight is out of mind is relevant here. The key is to ensure you are remaining active on social media, this will help you stay in the forefront of your customers’ collective consciousness.

There are advertisements coming to your customers, left right and centre. You need to be one step ahead of the game and compete for their attention lest you be forgotten. This is where we at Jessica Grace Creative can help.

So now you have an insight into social media marketing, its time to take the next steps in using it for your business. At Jessica Grace Creative, we create, run and analyse your social media platforms for your brand.

Please do reach out to learn more about our social media package.